Sales Training

The highlight of the sales training program is it's ability to achieve an amazing success rate, which is solely based on the practical application of the training program (this is where we go out with your sales people and get them to apply their new skills in the market place on real customers).

This in-field/practical training is the reason for the accelerated learning and fast results

You see at PrimalSales Training, we don't hope they will learn, we know they will!

Inexperienced sales staff will learn how to sell, not discount, convert more leads and become confident closing the sale.

The PRIMAL™ Direct Sell Process is a back to basic training program designed to give instant success to inexperienced and seasoned sales people.

At PRIMAL™ Sales Training we discovered most people employed in sales don't understand the importance of following the steps in selling, because selling is a process where the first step is followed by the second, then the third and so on.

With the PRIMAL™ Direct Sell Process you learn how to apply these steps to make a difference.  It doesn't matter you are selling, the same process applies in every sale.

Here's a brief outline of the Relationship Based Selling principles

Sales Training – PRIMAL™ Direct Sell Process

Before you can be good at selling you need to understand the sale.



  • Lead Generation
    • The Ferris Wheel of Lead Generation
  • Qualifying Prospects
  • Hunting by Phone
  • Referrals
  • A Customer must first "Buy You" before they will buy your product
  • Building confidence and trust
  • Finding out what the customer wants



  • Present Value before we present the price
    • Otherwise we commit 'Sales Suicide!'
  • Price - Show all the fruit, don't hold back
  • Control the close - all you need to do is ask!
  • Soft and hard closes
  • Pressure of the Silence
  • Overcoming objection

About the Training


The sales training is conducted using two different methods.

  1. The first is a one day workshop covering the theory and concepts of the PRIMAL™ Direct Sell Process (see the table above) and
  2. The second method not only includes the workshop, but also includes actual in-field coaching where the coach go into the field, side by side with the trainee and get them to use the training on real prospects.
  3. We don't hope the sales person will use the training, we know they will.

The program is educational and entertaining and leaves the sales people motivated and positive. This feeling translates into a confidence and gives the sales person the resilience and energy to take on the challenges that is required in business today.

Your organization does not have to wait for results; the program is about utility and usability in the market place, so the improvement in sales will almost be immediate.

About the Investment

The PRIMAL? Diret Sell Process

From the results you should expect returns many times the investment.

These returns are virtually immediate because of the training is a 'how to' program and the concepts are easy to learn and understand and even easier to put into practice.

The program will increase your conversion rate on your lead generation spend.

With the PRIMAL™ Direct Sell Process well entrenched in your sales force, you can expect to get a greater return from your current advertising and promotional budgets. This will leverage it further and deliver a greater Return on Investment (ROI) for your advertising dollar.

If you have any questions about the PRIMAL™ Direct Sell Process or would like to attend the next Seminar, please click here.