Sales Training

The highlight of the sales training program is it's ability to achieve true independence from it sales trainees. 

Why is true independence in a sales person so important. Truly independent sales people:

  • Are Self Managing.  They require less supervision, they know what to do to generate sales and go out and do it.
  • Are Self Marketing. They generate their own leads from their own sources
  • Self Motivating. They motivate themselves regardless of the industry, the market or the competition.

Truly independent sales people are able to rise to the top of their industries.  They hold their own when it comes to generating leads and converting them into sales. 

We achieve these amazing success rate solely based on the practical application of the training program (because we go out with the sales people and coach them side by side in the field so they can apply the training in the market on real customers).

The in-field training is the reason the accelerated learning and fast results are achieved and ultimately the development of truly independent sales people.

At PrimalSales Training, because of the in-field training, we don't hope they'll use the skills we train, we know they will!

The PRIMAL™ Direct Sell Process is a back to basic training program designed to give success to both inexperienced and seasoned sales people alike.

With the PRIMAL™ Direct Sell Process you learn how to apply these steps to make a difference.  It doesn't matter what you're selling, the same process applies in every sale.

At PRIMAL™ Sales Training we discovered most people employed in sales don't understand the importance of developing true independence, if they did, selling would be the most sort after profession in the world.


Sales Training – PRIMAL™ Direct Sell Process

Before you can be good at selling you need to understand the sale.



  • Lead Generation
    • The Ferris Wheel of Lead Generation
  • Qualifying Prospects
  • Approaches
  • Hunting by Phone
  • Referrals, netwoking etc
  • Qualifying the Customer
  • A Customer must first "Buy You" before they will buy your product
  • Building confidence and trust
  • Finding out what the customer really wants



  • Presenting Value
  • Present Value before we talk about the price
    • Otherwise we commit 'Sales Suicide'
  • Price - Show all the fruit, don't hold back
  • Closing the Sale
  • Control the close - all you need to do is ask!
  • Soft closes
  • Pressure of the Silence
  • Overcoming objection

About the Training


The sales training is conducted using two different methods.

  1. The first is a one day workshop covering the theory and concepts of the PRIMAL™ Direct Sell Process (see the table above) and
  2. The second method not only includes the workshop, but also includes actual in-field coaching where the coach goes into the field, side by side with the trainees and gets them to use the training on real prospects.
    • This where the trainee see how using the skills improves their sales ability and the number of sales they close.

The program develops true independence from successfully using the sales skills and abilities in the field.   It leaves the sales person confidence and motivated adn eager to tackle the next prospect.

Your organization does not have to wait for results; the program is about utility and usability in the market place, so call now to learn more.

About the Investment

The PRIMAL? Diret Sell Process

Should you or shouldn't you invest in training?

The old adage that "other companies poach my best trained sales people so whats the use in investing in training"

Your options are two

  1. Don't train them and they won't get better and won't get you a lot of sales, but no other companies will want them (nor will you) 
  2. Or train them and they will get you a lot of sales but be a target for other companies

I know which is my preferred option!

With the PRIMAL™ Direct Sell Process, you can expect to achieve a greater return from your current marketing spend. This program will leverage your investment to deliver a greater Return on Investment (ROI) for your marketing dollar.

If you have any questions about the PRIMAL™ Direct Sell Process or would like to attend the next Seminar, please click here.