Sales Training

The highlight of the sales training program is it's ability to achieve true independence from it sales trainees. 

Why is true independence in a sales person so important. Its because truely independent sales people:

  • Are Self Managing.  They require less supervision because they know what to do to generate sales and proceed to do it.
  • Are Self Marketing. They generate their own leads from their own sources
  • Self Motivating. They motivate themselves regardless of whether the market is up or down, regardless of pricing and regardless of competition.

Truly independent sales people are able to overcome all.  They hold their own when it comes to generating leads and converting them into sales. 

We achieve these amazing success rate solely based on the practical application of the training program (because we go out with the sales people and coach them side by side in the field so they can apply the training in the market on real customers).

The in-field/practical training is the reason the accelerated learning and fast results are achieved and ultimately the development of true independence.

You see at PrimalSales Training, because of the in-field training, we don't hope they'll learn it, we know they will!

The PRIMAL™ Direct Sell Process is a back to basic training program designed to give success to both inexperienced and seasoned sales people alike.

With the PRIMAL™ Direct Sell Process you learn how to apply these steps to make a difference.  It doesn't matter what you're selling, the same process applies in every sale

At PRIMAL™ Sales Training we discovered most people employed in sales don't understand the importance of developing true independence, if they did, selling would be the most sort after profession in the world


Sales Training – PRIMAL™ Direct Sell Process

Before you can be good at selling you need to understand the sale.



  • Lead Generation
    • The Ferris Wheel of Lead Generation
  • Qualifying Prospects
  • Hunting by Phone
  • Referrals
  • Qualifying the Customer
  • A Customer must first "Buy You" before they will buy your product
  • Building confidence and trust
  • Finding out what the customer wants



  • Presenting Value
  • Present Value before we talk about the price
    • Otherwise we commit 'Sales Suicide!'
  • Price - Show all the fruit, don't hold back
  • Closing the Sale
  • Control the close - all you need to do is ask!
  • Soft closes
  • Pressure of the Silence
  • Overcoming objection

About the Training


The sales training is conducted using two different methods.

  1. The first is a one day workshop covering the theory and concepts of the PRIMAL™ Direct Sell Process (see the table above) and
  2. The second method not only includes the workshop, but also includes actual in-field coaching where the coach goes into the field, side by side with the trainee and get them to use the training on real prospects.
  3. We don't hope the sales person will use the training, we know they will.

The program develops the necessary sales skills and abilities essential for the contemporary society of today.  It is educational and leaves the sales person confidence and motivation which are the beginnings of true independence

Your organization does not have to wait for results; the program is about utility and usability in the market place, so the improvement in sales is ensured.

About the Investment

The PRIMAL? Diret Sell Process

From the results you should expect returns many times the investment.

These returns are virtually immediate because the training is a 'how to' program and the concepts are easy to learn and understand and even easier to put into practice.

The program will increase your conversion rate on your lead generation spend.

With the PRIMAL™ Direct Sell Process well entrenched in your sales force, you can expect to achieve a greater return from your current marketing spend. This program will leverage your investment to deliver a greater Return on Investment (ROI) for your marketing dollar.

If you have any questions about the PRIMAL™ Direct Sell Process or would like to attend the next Seminar, please click here.